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Wednesday, October 24, 2012

Overview of iPad Mini and iPad 4 reveals

iPad Mini
I'm by no means an Apple Fanboy... I like their products, but I can still bash them when required.
Today I want to write a bit about their keynote this Tuesday and specifically their reveal of the new iPads
Their Tuesday reveal of their new iPads left many to question many decisions on their new products not because they are  bad, but because they are at all.

iPad 4

Having released the iPad 3 only 6 months ago, it puzzles me why they would release a new one so soon. Usually they have a yearly release of products, iPhones for the most part follow the yearly release for major updates, and a 6 month release for and versions such as the 3Gs and the 4s.
iPads have been pretty good at keeping a yearly release until now. but that's not really the puzzling thing. What is more intriguing is the decision to discontinue the iPad 3 in favor if the iPad 4 but leave the iPad 2.
Looking at the specs, it seems the iPad 4 is really only a very minor improvement over iPad 3. So it makes sense that they would not need two extremely similar products competing with each other. However that leaves the question of why release an iPad 3 at all 6 months ago. They could have simply kept the iPad 2 for those 6 months, and release the iPad 4 as the iPad 3 along side the iPhone 5. Then it would have been a major upgrade.
For those fearing the iPad 3 will no longer receive upgrades, I find that extremely hard to believe. Just because they aren't making the device anymore doesn't mean they'll stop supporting it with upgrades. At least one more major update so it gets 2 major updates total like the iPad 2 had.

iPad Mini

This release is the one I have to question more. The iPad mini is not only not a real good competitor in terms of specs in the 7 inch market niche, but its also the more expensive alternative.
Personally I don't think the 7 inch tablet market is the way to go. Nor do I think a 5 inch iPhone is the way to go either. The intermediate sizes make it too cumbersome for a phone and not large enough for a good tablet experience. If I want to watch movies, look at pictures, read books, I want to do it in a larger screen rather than a smaller screen. The 10 inch screen is a good size for a handheld device without sacrificing detail or size. For this reason the 7 inch tablet market is one I'm not particularly interested in. Nor do I think many people are. Walking around places like Starbucks, Libraries, museums etc... People carry 10 inch tablets with them. Very very few opt for the smaller 7 inch ones. Even then more people are going for the 4.x inch screen phones. Samsung even has a niche all its own with the 5 inch Galaxy Note. How many galaxy notes have you seen around? Again the size makes it cumbersome for a phone, and limits the features a tablet can provide.
With 7 inch tablets as low as 150 bucks, what are you getting in the mini for the extra 200 dollars that warrant it. Yes tons of apps and games are available in the store, but the display is a standard display well below other tablets resolutions, the processing power is also not to par with other tablets in the range.
At the time of writing, the Google Nexus 7 beyond its manufacturing issues, still offers the best bang for the buck. Its even more surprising when Steve Jobs himself outlined 5 reasons why 7 inch tablets where not viable options.
Only time will tell if the Mini really is as successful as they hope it is. Personally 7 inches is not enough for me on a tablet and I don't think the mini will get a version 2.

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